Strategic partnership: butterfly & elephant invests in amsight 21-01-2026 Focus on traceability of additively manufactured components and exchange of digital product data according to GS1 standards Read more
Edeka partner L. Stroetmann turns its retail space into a connected store with startup Cyreen 27-10-2025 The startup from GS1 Germany's investment company butterfly & elephant enables entry into connected retail with its technology Read more
Investment in emergency bracelet: GS1 Germany acquires stake in Gardia 16-10-2025 butterfly & elephant invests in health tech company Microsynetics and the Gardia emergency bracelet Read more
Investment strengthens reusable shipping: GS1 Germany acquires stake in start-up hey circle 09-10-2025 butterfly & elephant, the investment company of GS1 Germany, is investing in the Munich-based start-up hey circle. Read more
Partnership with Expresso strengthens market access for startup Cyreen 19-08-2025 Retail media at the point of sale becomes measurable – butterfly & elephant startup Cyreen scales its technology through integration into smart… Read more
Startup Cyreen provides groundbreaking data on the importance of in-store retail media 15-07-2025 The study published in the Journal of Marketing shows: Digital signage is effective. Read more
butterfly & elephant inspires startup scene with capital, network and true startup freedom 23-06-2025 Four start-ups are already benefiting from the investment company's individual support Read more
Investment in In-Store Retail Media 10-04-2025 GS1 Germany’s investment company butterfly & elephant invests in Cyreen Read more
info.link aims to drive the new generation of dynamic barcodes with legally compliant digital labels. 20-03-2025 New investment at butterfly & elephant, the accelerator of GS1 Germany, enables compliance via GS1 Digital Link, with an initial focus on the EU Green… Read more
butterfly & elephant: Management, Investment Committee and first start-ups confirmed 25-09-2024 The GS1 Germany Accelerator is launching with a strong network and industry knowledge for the start-up scene and will be introducing the key players… Read more
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