Thank you for visiting our website and for your interest in our company. The protection of your personal data is important to us. Below we inform you in accordance with Art. 12, 13, 14 and 21 of the General Data Protection Regulation (GDPR) about the handling of your personal data when using our website www.gs1-germany.de and when establishing, executing and terminating a contract or an event with us.
Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. This includes information such as civil name, address, telephone number and date of birth.
1. informational use of the website
You can visit our website without providing any personal data. If you only use our website for informational purposes, i.e. if you do not log in, register, place an order or otherwise provide us with information about yourself, we do not process any personal data, with the exception of the data that your browser transmits to enable you to visit the website and information that is transmitted to us as part of cookies used to statistically analyze the use of our website.
This cookie policy was created and updated by CookieFirst.com.
To ensure our website functions properly, we use cookies. In order to obtain your valid consent for the use and storage of cookies in the browser you use to access our website, and to document this properly, we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, Netherlands. Website: https://cookiefirst.com, referred to as CookieFirst.
When you access our website, a connection is established with CookieFirst's server to give us the opportunity to obtain valid consent from you for the use of certain cookies. CookieFirst then stores a cookie in your browser to enable only the cookies you have consented to and to document this properly. The processed data are stored until the specified retention period expires or you request the deletion of the data. Certain legal retention periods may apply. CookieFirst serves to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) of the General Data Protection Regulation (GDPR).
Data Processing Agreement
We have entered into a data processing agreement with CookieFirst. This is a data protection contract that ensures the data of our website visitors are processed only according to our instructions and in compliance with the GDPR.
Server Log Files
Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser transmits to us automatically. The following data are collected:
For the technical provision of the website, it is necessary for us to process certain automatically transmitted information from you, so that your browser can display our website and you can use it. This information is automatically collected each time our website is accessed and stored in our server log files. This information relates to the computer system of the accessing device. The following information is collected:
We also use cookies to provide you with access to our website. Cookies are text files that are stored in or by the web browser on your computer system when a website is accessed. A cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. We use these cookies solely to provide the technical functionality of our website. Some features of our website cannot be offered without the use of cookies. We use cookies with varying storage durations, including session cookies, which are deleted when you leave the website. Other cookies are stored for longer periods—for example, login cookies that store your access permissions are deleted automatically after 24 hours, and cookies for our consent management (i.e., your decisions regarding the use of cookies) are stored for up to one year.
We process your personal data for the technical provision of our website based on the following legal grounds:
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Further Information on Google Analytics Terms of Use and Data Protection You can find more information about the terms of use and data protection for or with Google Analytics at: http://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/
Hotjar Hotjar is a service that analyzes user behavior and feedback on websites through a combination of analytics and feedback tools. By using Hotjar, we obtain a comprehensive view of how the end-user experience and the website’s performance can be improved. We have integrated a tracking code that transmits data to servers located in Ireland (EU).
The tracking code contacts Hotjar’s servers and sends a script to the device you use to access our website. This script collects certain data regarding user interactions with the website. This data is then transmitted to Hotjar’s servers for processing. More details are available under Technical Information. The sole purpose of this data collection is to improve your user experience on our website. Websites that use Hotjar employ cookies to collect non-personal data, including standard internet log information and details on behavioral patterns when visiting a Hotjar-based website. This is done to provide a better user experience, recognize preferences, diagnose technical issues, analyze trends, and optimize the website in general. In particular, the following data is collected and processed:
The following information is collected in relation to user interactions:
Log Data Hotjar servers automatically record information collected from client websites on a sample basis. This includes:
Login Hotjar also uses cookies to record login data on your device. These cookies identify whether a specific device has previously visited a Hotjar-based website so that login credentials do not need to be re-entered on repeat visits. Most browsers allow you to choose whether or not to accept cookies. If you do not want cookies to be stored on your device, adjust your browser settings to reject all cookies before accessing a Hotjar-based site. For more information on cookies, including how to check, manage, and delete them, visit: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
The current version of Hotjar’s privacy policy is available at www.hotjar.com/privacy.
Microsoft Advertising We use Microsoft Advertising on our website for conversion tracking. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter "Microsoft") that uses what is known as Universal Event Tracking (UET).
If you click on one of our ads displayed on the Bing search engine, Microsoft stores a tracking cookie in your browser on your device. This cookie is stored for the duration specified above (see table) and is not used to personally identify you. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on one of our Bing ads and were redirected to our website.
Microsoft uses the information collected via the tracking cookie to generate visit statistics for us. We receive reports on how many users clicked on our Bing ads and which pages they accessed afterward. However, we do not receive any information that would allow us to personally identify you.
Additionally, Microsoft may be able to track your usage behavior across multiple devices through so-called cross-device tracking. This enables Microsoft to display personalized ads to you across different devices.
If you do not agree to this processing, you can prevent the installation of cookies by adjusting your browser settings or by refusing or revoking your consent via our consent management tool (see above).
If you have a Microsoft account, you can also adjust your personalized ad settings at: account.microsoft.com/privacy/ad-settings/signedout.
Further information on Microsoft Advertising, the data collected and used, and your rights and privacy options can be found at: https://help.ads.microsoft.com/#apex/3/de/53056/2 and https://privacy.microsoft.com/de-de/privacystatement
LinkedIn Insight Tag, LinkedIn Analytics Our website uses the LinkedIn Insight Tag and LinkedIn Analytics from LinkedIn Ireland Unlimited Company. These tools create cookies in your browser, which allow the collection of data such as: IP address, device and browser characteristics, and page events (e.g., page views). This data is encrypted, anonymized within seven days, and deleted within the above-mentioned retention period (see table). LinkedIn does not share personal data with GS1 Germany but provides anonymized reports on website audience and ad performance. The Insight Tag also enables retargeting so GS1 Germany can display targeted advertising outside its website without identifying you.
More information on LinkedIn’s data protection practices can be found at: https://www.linkedin.com/legal/privacy-policy
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To opt-out of the Insight Tag, visit: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out If you are logged in to LinkedIn, you can disable data collection at: https://www.linkedin.com/psettings/enhanced-advertising
You can also refuse or revoke your consent to cookie usage via our consent management tool (see above).
Facebook Applications (Pixel, Custom Audiences, Connect) We use the “Facebook Pixel” as well as the “Facebook Custom Audiences” and “Facebook Connect” applications from Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The Facebook Pixel categorizes visitors into target groups so they can be shown personalized, interest-based ads (“Ads”) on Facebook, Instagram, and the Facebook advertising network. The collected data (e.g., IP addresses, browser information, website location, clicked buttons, pixel IDs, etc.) is only used for targeted ad display and is not visible to us. Facebook Custom Audiences allows us to track your activity if you came to our website via Facebook ads. This helps measure ad effectiveness, analyze user behavior, and display targeted ads (e.g., through audience creation). Facebook places cookies when you visit our site. These enable interest-based advertising using a pseudonymized cookie ID.
The data collected is anonymous to us as the site operator, meaning we cannot identify users. We also offer simplified login on our site via Facebook Connect using your Facebook account.
If you are logged in to a Facebook and/or Instagram account, your visit to our website will be linked to that account.
For more information on Facebook’s data collection and use, your rights, and privacy protection options, please refer to Facebook’s privacy policy.
Walls.io Our website uses social media plugins or widgets from Walls.io. When these plugins are accessed, IP address and cookie data are transmitted to Walls.io. Walls.io is operated by Walls.io GmbH, Vienna, Austria.
Userlike We use the Userlike chat software by Userlike UG (haftungsbeschränkt), Probsteigasse 44–46, 50670 Cologne, Germany. You can use the chat like a contact form to chat with our staff in near real-time. When you start the chat, the following personal data is processed:
Depending on your chat with our staff, additional personal data may be collected that you enter. This depends on your request or the issue you describe. The processing of all this data serves to offer you a fast and efficient contact option and improve our customer service.
All employees are trained in data protection and obligated to handle customer data securely and confidentially. This obligation is part of their employment contracts.
When you access our website, the chat widget is loaded from AWS Cloudfront as a JavaScript file. This widget runs on your device to enable the chat.
Additionally, GS1 Germany stores chat transcripts for 3 months. This helps avoid repeating your issue history and allows for quality control. The processing is permitted under Art. 6(1)(f) GDPR. If you object, contact us using the details below, and the transcripts will be deleted immediately.
Storage of chat data also serves to ensure the security of our IT systems. This is our legitimate interest under Art. 6(1)(f) GDPR.
Further information is available in the privacy policy of Userlike UG (haftungsbeschränkt).
Podigee Podcast Hosting We use the podcast hosting service Podigee, provided by Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. Podcasts are loaded or streamed through Podigee.
Usage is based on our legitimate interests in secure, efficient provision, analysis, and optimization of our podcast offering under Art. 6(1)(f) GDPR.
Podigee processes IP addresses and device information to enable podcast downloads/playbacks and collect statistics such as access numbers. This data is anonymized or pseudonymized before being stored in Podigee’s database, unless necessary for podcast provision.
More information and opt-out options are available in Podigee’s privacy policy: https://www.podigee.com/de/about/privacy/
We process your personal data to statistically analyze the use of our website on the following legal basis:
In addition to purely informational use of our website, you may also actively use it to order one of our products or services, register for an event, sign up for our newsletter, or contact us. In addition to the processing of your personal data described above for purely informational use, we will also process further personal data that we require to fulfill your order or respond to your inquiry.
The following provisions also apply if you contact us or enter into a business relationship with us through other means of communication (e.g., email, telephone, in person), with the exception of section 2.e "Newsletter, promotional emails, and press distribution list." In specific cases, we may provide you with separate privacy information.
To process and respond to your inquiries—for example, via the contact form or to our email address—we process the personal data you provide in this context. This includes, at a minimum, your name and email address so that we can respond to you, as well as any other information you provide in your message.
We process your personal data to respond to user inquiries on the following legal bases:
If you order one of our paid or free products or services via our website, we process your personal data to accept, process, and fulfill your order. We process the data indicated in the respective input forms (optional fields are marked "if applicable"):
We process your personal data to establish, execute, and terminate the contract on the following legal basis:
If you register via our website for a paid or free physical or virtual event, we process your personal data to accept your registration. We process the information specified or requested in the respective input forms (optional fields are marked "if applicable"):
Company information:
Participant information:
We process your personal data for the establishment, execution, and conclusion of the event on the following legal basis:
If we conduct events virtually, it may be necessary for you to register with a third-party provider (e.g., virtual conference platforms) to participate. These are not services provided by GS1. We have no influence over how this third party processes your personal data and are not responsible for it. To understand how this third party handles your personal data, please refer to their respective privacy policies.
Events organized by GS1 Germany and its partner events are primarily intended for networking and exchanging ideas among key industry stakeholders, even after the event. This networking is facilitated by GS1 Germany sharing participant names, company names, job titles, and email addresses with other attendees—including GS1 Germany Solution Partners. This information is shared via a participant list distributed to all attendees.
We process your personal data for the purpose of organizing and conducting events and for facilitating networking during and after events on the following legal basis:
If we provide services in advance, we reserve the right to obtain a credit report based on mathematical-statistical methods from the following companies to protect our legitimate interests:
To do so, we transmit the personal data required for the credit check and use the resulting information to assess the statistical likelihood of payment default. The credit report may include probability values (score values), calculated using scientifically recognized mathematical-statistical methods. Factors such as income, address data, profession, marital status, and past payment behavior are used to predict future payment behavior. The result is expressed as a payment score. These insights form the basis for our decisions regarding the initiation, execution, or termination of a contractual relationship. However, the availability of a payment method is not determined solely by such information.
We process your personal data for the purpose of establishing, executing, and terminating the contract on the following legal bases:
Data Processing for Newsletter Registration If you sign up for our newsletter, we process the necessary or separately provided data to send you our regular email newsletter.
Data Processing for Press Distribution List Registration If you register for our press distribution list, we process the necessary or separately provided data to regularly send you our press releases. The following data may be processed:
We process the information specified or requested in the respective input forms (optional fields are marked "if applicable"):
Editorial information:
Participant information:
Use of Data for Email Marketing If we receive your email address in connection with the conclusion of a contract and the provision of our products or services, and you have not objected, we reserve the right to send you regular promotional emails about similar products or services from our portfolio. You may object to the use of your email address at any time by contacting us via the details provided above or using the unsubscribe link included in each promotional email. No other costs will be incurred beyond the standard transmission fees.
We process your personal data for sending our newsletter on the following legal bases:
a. Provision of services
To the extent necessary for the performance of the contract, we process your personal data for the provision of services, e.g. to contact you, coordinate appointments, clarify queries and provide services.
We process your personal data for the establishment, performance and termination of the contract on the basis of the following legal grounds:
b. Payment
We use payment service providers and banks to process payments.
We process your personal data for the establishment, performance and termination of the contract on the basis of the following legal bases
We also process your personal data in order to fulfill other legal obligations that apply to us in connection with the execution of the contract. These include, in particular, retention periods under commercial, trade or tax law.
We process your personal data for the establishment, performance and termination of the contract on the basis of the following legal grounds
We also process your personal data in order to assert our rights and enforce our legal claims. We also process your personal data in order to be able to defend ourselves against legal claims. Finally, we process your personal data insofar as this is necessary to defend against or prosecute criminal offenses.
We process your personal data to enforce our rights:
Initially, only our employees receive knowledge of your personal data. In addition, we share your personal data with other recipients who provide services for us in connection with our website or the data processing described above outside the website, insofar as this is permitted or required by law. We limit the disclosure of your personal data to what is necessary, in particular to process your order. In some cases, our service providers receive your personal data as processors and are then strictly bound by our instructions when handling your personal data. In some cases, the recipients act independently with your data that we transmit to them.
Below we list the categories of recipients of your personal data:
When using Google tools, we transfer your shortened IP address to the USA, among other things. In addition, data may also be transferred outside the EU/EEA when using tools from Microsoft, LinkedIn, Hotjar and Facebook.
If service providers are used outside the EU/EEA third country and no so-called “adequacy decision” of the EU Commission exists for this country, these service providers are obliged to comply with the level of data protection in Europe in addition to written instructions by agreeing the EU standard contractual clauses. Unfortunately, however, due to the laws of non-EU countries (e.g. under the so-called Cloud Act in the USA), even if appropriate agreements and regulations are concluded, there is a possibility that government agencies in particular may access your personal data without us or you being able to find out or prevent, stop or control this. For these reasons, your consent, e.g. for the use of cookies (e.g. for Google Analytics), also includes the purpose of data transfer to countries outside the EU. You can obtain further information from our data protection officer.
Otherwise, we do not transfer your personal data to countries outside the EU or the EEA or to international organizations.
1. informational use of the website
When you use our website purely for information purposes, we store your personal data on our servers for the duration of your visit to our website. After you have left our website, your personal data is usually deleted immediately. However, we store server log files for a period of 1 month.
The storage periods of the cookies we use may differ from this and can be up to 2 years. Please refer to the overview at the beginning of this privacy policy or our consent management/cookie banner for precise information on the storage periods of the cookies we use.
You have the option of deleting installed cookies yourself at any time or deactivating them via our Consent Management/Cookie Banner.
Under the legal conditions of the GDPR, you are entitled to the following rights as a data subject, which you may assert against us:
Right of Access: You have the right at any time, under Article 15 GDPR, to request confirmation from us as to whether we are processing personal data concerning you. If we are, you are also entitled to receive information about this personal data as well as certain other details (including the purposes of processing, categories of personal data, categories of recipients, planned storage period, your rights, the origin of the data, use of automated decision-making, and, in the case of data transfers to third countries, the appropriate safeguards), and to receive a copy of your data.
Right to Rectification: Under Article 16 GDPR, you have the right to request that we correct any personal data we hold about you that is inaccurate or incorrect.
Right to Erasure: Under the conditions of Article 17 GDPR, you have the right to request that we immediately delete your personal data. This right does not apply, among other things, if the processing is necessary for (i) exercising the right to freedom of expression and information, (ii) compliance with a legal obligation to which we are subject (e.g., statutory retention requirements), or (iii) the establishment, exercise, or defense of legal claims.
Right to Restriction of Processing: Under Article 18 GDPR, you have the right to request that we restrict the processing of your personal data.
Right to Data Portability: Under Article 20 GDPR, you have the right to request that we provide you with the personal data concerning you that you have provided to us, in a structured, commonly used, and machine-readable format.
Right to Withdraw Consent: You have the right to withdraw your consent to the processing of personal data at any time with future effect.
Right to Object: Under Article 21 GDPR, you have the right to object to the processing of your personal data, in which case we must stop processing your data. The right to object only applies within the limits set by Article 21 GDPR. Additionally, our interests may override your objection, so we may still be entitled to process your personal data despite your objection.
Right to Lodge a Complaint with a Supervisory Authority: Under Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority—particularly in the Member State of your habitual residence, place of work, or place of the alleged infringement—if you believe that the processing of your personal data violates the GDPR. This right exists without prejudice to any other administrative or judicial remedy.
The supervisory authority responsible for us is: State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
Kavalleriestr. 2-4
40213 Düsseldorf
Phone: 0211/38424-0
Fax: 0211/38424-10
Email: poststelle@ldi.nrw.de
However, we recommend that you first address any complaint to our Data Protection Officer.
If possible, please submit your request to exercise your rights in writing to the address provided above or directly to our Data Protection Officer.
In principle, you are not obliged to provide us with your personal data. However, if you do not do so, we will not be able to make our website available to you, answer your inquiries to us or enter into a contract with you. Personal data that we do not necessarily require for the above-mentioned processing purposes is marked as voluntary information with an “if applicable” or another symbol.
I. You have the right to object at any time to the processing of your data on the basis of Art. 6 (1) f GDPR (data processing on the basis of a balancing of interests) or Art. 6 (1) e GDPR (data processing in the public interest) if there are reasons for this arising from your particular situation.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
II. We also process your personal data in individual cases for the purpose of direct advertising. If you do not wish to receive advertising, you have the right to object to this at any time. We will observe this objection for the future. We will no longer process your data for direct marketing purposes if you object to processing for these purposes.
The objection can be made informally and should preferably be addressed to
GS1 Germany GmbH
Stolberger Strasse 108 a
50933 Cologne
widerspruch(at)gs1-germany.de