SLACE is a WhatsApp marketing solution (SaaS) that focuses on chain stores, brick-and-mortar retailers, and the consumer goods industry. WhatsApp marketing not only replaces flyers, but also enables interactive local offer communication, personalized to shoppers and context. In the 1-to-1 channel, this leads to measurable, sustainable results and increased customer frequency without wastage. In collaboration with the industry, the channel is refinanced via “Retail Media in WhatsApp.”
Founded in Berlin in 2020, the company was a GS1 Germany Solution Partner from the outset and won first place in the 2022 ZukunftHandel Award from the German Trade Association and Google as an “innovation strategist.” Now, in 2024, SLACE is the first investment of the new GS1 Germany Accelerator.
Roland Siebert, founder and CEO of SLACE, says: “With our focus on conversational retail, GS1 Germany has been one of our most important partners since our founding. The GS1 Digital Link Standard enables us to integrate shopper interaction with products as another part of personalized shopper communication. As this new standard is still slowly establishing itself in the market and will be rolled out over the next three years (keyword: “Sunrise 2027”), we were very interested in working even more closely with GS1 Germany on this.”
When we learned about butterfly & elephant, it was clear that with the accelerator at our side, we would be able to play an even greater role in establishing the standard on the one hand and in digitizing shopper interactions in retail on the other.
The focus is on the product that the shopper is interested in or has decided to buy. Using QR codes with “GS1 Digital Link,” shoppers can ‘communicate’ with the product—fully personalized and easily within 3 seconds in the “messenger of their choice.” This allows important product information to be made available at the point of sale before the purchase decision is made, or value-added services to be provided after the purchase. Right up to convenient reordering! The following applies here:
SLACE is passionate about driving forward digitalization in retail. Personalized for a lasting close customer relationship.
An idea has turned into a product or service, and you've taken the first steps? Now you want to grow and are looking for the right funding to turn small steps into something big?
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