Cyreen redefines in-store retail media by bringing the precision of online media to brick-and-mortar retail. While online advertising has long relied on data-driven insights, in-store retail media has lacked precise measurability.
Cyreen's C.A.P. (Connecting Ad Impressions with Purchase) technology links digital ad impressions on screens directly to actual purchases at the point of sale on a 1:1 basis, enabling the next level of in-store analytics, from traditional media metrics to incrementality measurements.
Retailers and advertisers can understand how their in-store campaigns influence consumer behavior and increase sales. By using a GDPR-compliant tracking system, Cyreen sets a new benchmark for in-store media measurement and ensures that in-store retail media is just as data-driven as online advertising.
The Cyreen team is convinced that in-store data plays a key role for retail media to recognize influential patterns, generate new insights and identify target groups with the highest probability of purchase.
GS1 is a pioneer in the retail industry and has created a universal standard for product identification and supply chain management. At Cyreen, we extend the benefits of this standard beyond logistics and inventory management by using it as the basis for in-store retail media analytics. The GTIN code is used as the basis for measuring advertising effectiveness in physical stores and online.
GS1 supports companies with global standards on their way into the future, bridging the gap between the physical and digital world. Cyreen's technology increases customer understanding in-store and with a targeted link to the online world, a seamless omnichannel customer understanding can be established.
butterfly & elephant provides the ideal ecosystem for startups like Cyreen. With access to expertise, industry leaders and a collaborative environment, the startup can further develop transformative ideas. With this partnership, Cyreen aims to refine technology, sharpen category management and customer understanding, increase reach and shape the future of in-store retail media together.
Cyreen's unique approach ensures that in-store advertising is not just an expense, but an investment with a measurable return. We look forward to the opportunities this collaboration brings and to writing the next chapter in the in-store retail media market together.
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